🔗 If SoundCloud Disappears, What Happens to Its Music Culture? - NYTimes.com

More on the doom of SoundCloud…

At least the article ends with a little bit of hope.

If SoundCloud Disappears, What Happens to Its Music Culture? - NYTimes.com:

SoundCloud’s fan base may soon learn this lesson the hard way. The service’s founder, Alexander Ljung, declined to be interviewed for this column, but after Chance the Rapper tweeted about his interest in saving SoundCloud, the men talked on the phone, which Chance reported was ‘‘very fruitful.’’ Ljung agreed, tweeting that for now, SoundCloud was ‘‘here to stay.’’ Whether SoundCloud can last another 10 years remains to be seen. But the moral of its struggle is clear: As digital culture becomes more tied to the success of the platforms where it flourishes, there is always a risk of it disappearing forever.

🔗 SoundCloud, Which Rose to Stardom on Indie Talent, Lays Off 173

SoundCloud, Which Rose to Stardom on Indie Talent, Lays Off 173: 

Not long ago, SoundCloud was one of the fastest-growing and most influential players in the streaming business. Now it is shrinking, and faces an uncertain future in the rapidly consolidating online music market.

On Thursday, SoundCloud announced that it was laying off 173 employees, about 40 percent of its work force. The company will also close its offices in London and San Francisco, concentrating its business in Berlin and New York.

Note: this article is a couple of weeks old now.

SoundCloud is a brilliant service, essential for new and upcoming artists to be discovered, and perfectly applicable in a music education setting for sharing projects. It is great for hundreds of other things too, including podcasting, though my own is not hosted there. I am not sure what the solution for SoundCloud is but I would hate to see them go. If they do, I would be curious if someone could think up a more disruptive and pervasive model for an audio based social media platform.